Our job is not to create content, our job is to change the world of the people who consume it.
— Author Andrea Fryrear

Amazon Handmade: White Loft
Produced and Directed by Laila Kazmi. Amazon

Branded Content

Every brand has a story worth telling — and telling it well drives real results. Combining strategic messaging, cinematic visuals, and platform-savvy execution that connect emotionally and convert commercially. Using AI ethically and in ways that empowers storytellers can lead to outcomes that don’t break the bank, while telling real human stories.

Amazon | International Women’s Day

Written, Produced, and Directed by Laila Kazmi | Celebrating women entrepreneurs.

Amazon | World Environment Day

Produced and directed by Laila Kazmi | A collaboration with Amazon Sustainability, L'Oréal, Blueland, Unilever, and Hot Jiang.
#sustainability#worldenvironmentday

Amazon | Mother’s Day
Produced and Directed by Laila Kazmi | Reality show star Kelly Mi Li and her mom Emily Dong share the story of their brand Hot Jiang.

Amazon Handmade | Laguna Candles

Produced and Directed by Laila Kazmi | Small business founder Sherie Hendricks shares the story behind her family business.

Amazon | Handcrafted: Wendy Gold Studios

Produced and Directed by Laila Kazmi | “I think the key to my success is to see it through.” Wendy Gold dealt with her post-partum depression by immersing herself in creative work and launching a brand.

Amazon | Handcrafted: Art of Plants

Produced and Directed by Laila Kazmi | Founder Lauren White shares the story behind the brand.

US Census | Tacoma Refugee Choir Music Video: Be Counted

Co-produced with TRC
Video Director: Laila Kazmi
Executive Producer: Erin Guinip

Seattle Art Museum | A Royal Perspective on "Peacock in the Desert”

Produced and directed by Laila Kazmi

Amazon | Small Business Big Moments

Designed, produced and directed by Laila Kazmi | Featuring Daniella Berkson, founder of Humble Chic.

Amazon | Small Business Big Moments

Designed, produced and directed by Laila Kazmi | Featuring Tim Talley, founder of uLace.

Amazon | Small Business Big Moments

Designed, produced and directed by Laila Kazmi | Featuring Aisha Chottani, founder of Moment Beverage.