Founder Stories: White Loft by Lauren White

June 2024 - Austin, Tx.

‘I think, sometimes, people forget that there’s a small business owner behind the brand.’ – Lauren White, founder and designer, White Loft

Lauren White, founder and CEO of White Loft, a handcrafted, artful heirloom products brand, shares how she’s grown her Austin-based business. Through her Amazon store, the Austin, TX-based founder and CEO brought her products to customers everywhere.

Featuring: Founder Lauren White

Production team:
Director/Producer: Laila Kazmi
Cinematographer: Caleb Karrenbrock
Cam op: Austin Tolin
Gaffer: Colton Wilie
Grip: Dan Leon
Sound engineer: Siegen Bretzke
HMU: Sierra Barton
Production manager: Lauren Ashbaugh, RUN Studios
Video editor: Graeme Chapman
Colorist: Tess Stuart